Using Images in Blog Posts
In the short attention span world of the internet, images are a way to grab a readers attention and invite them to read the post. The oft quoted, "A picture is worth a thousand words," describes how well an image can introduce or sum up meaning. Images break up text and allow the eye to flow through the post. But there is also a caution with using images on the internet. It is all too easy to borrow images that aren't actually free to use. Especially if you are business blogging, you need to know how to ensure that if you do not already own the images you are using, you are using images that are intended for royalty-free usage. These days, it is getting easier and easier to find and use Creative Commons licensed images. Not every image licensed under Creative Commons will be acceptable for commercial use, but it is usually only a second checkbox away to filter for business. Also, remember to cite proper attribution for the images.
Google Images
Everyone is familiar with Google Image search. Recently, Google has added another Search Tool to filter for Usage Rights. The options are listed from most open to most restrictive.
Creative Commons Search
Creative Commons Search is a portal to search for Creative Commons images from your choice of several locations. Unfortunately, you can only search one location at a time, but it also provides a convenient filter checkbox for Commercial Use right under the main search bar.
Flickr
Searching the Flickr library for Creative Commons images is slightly more complicated. Enter your search terms in the search bar, then you can filter the results according to the options you need. Click Advanced Search on the far right top corner, just above the results. At the bottom of this page you will be able to filter for only Creative Commons content.
Getty Images
The Getty is the source of some of the world's finest images, used in mainstream media magazines, newspapers and television. The Getty has just announced an Open Content Program to allow their images to be used without restrictions or conditions, but an attribution is expected. Blogging tools like Wordpress.com even have a simple embed process to enable Getty Image use.
And More
Still haven't found the perfect image? There are many other websites devoted to user submitted images that allow for free usage. Read the terms of use at each site to become familiar with their process and expectations for use. A few options: